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About us:
the MENA
House of Brands and Experiences.
Creative Holding is an investment and brand-building platform focused on food experiences, hospitality, fashion, lifestyle and entertainment. We acquire established businesses, create new ventures and help distinctive companies grow into enduring regional and international references.
Capital for growth. Creativity for distinction.
Discipline for endurance.
Across the MENA region, culturally relevant businesses are emerging with the potential to become internationally admired brands. Many possess extraordinary products, knowledge and entrepreneurial energy, yet require the capital, strategic clarity and operational platform needed to fulfil their ambition. Creative Holding brings these capabilities together. We combine deep regional understanding with European creativity, international luxury experience, disciplined investment and operational expertise. Our role is not simply to provide capital. It is to reveal potential, strengthen companies and create the conditions for enduring success.
Three Cities. One Perspective.
MILAN
CREATIVE EXCELLENCE
Milan gives Creative Holding access to an international network of expertise in luxury, fashion, design, branding and contemporary culture.
Abu Dhabi
INSTITUTIONAL AMBITION
Our connection with Abu Dhabi provides access to a dynamic financial centre and a strategic platform for the future growth of Creative Holding across the GCC.
CAIRO
CULTURAL INTELLIGENCE
Cairo connects us to one of the region’s deepest cultural and entrepreneurial ecosystems, a source of ideas, talent, businesses and creative energy.
Built by investment expertise and operational experience.
MOHAMED TALAAT KHALIFA
Founder & Chief Executive Officer
Mohamed Talaat Khalifa brings over 22 years of experience across investment, luxury, fashion and business transformation in Egypt, Europe and the GCC. As former CEO of Concrete, he led the company’s turnaround and regional expansion over eight years. A CFA Charterholder and Harvard Business School alumnus, he brings Creative Holding a distinctive blend of investment discipline, operational insight and brand-building experience.
HEBA MAKHLOUF
Chief Financial Officer
Heba Makhlouf brings extensive experience across investment strategy, capital markets and cross-border transactions. Formerly Chief Investment Officer at SODIC and Chief Investment and Investor Relations Officer at Fawry, she previously held senior roles at BNP Paribas across London, Paris and Cairo. At Creative Holding, she leads financial strategy, governance and institutional development, combining creative ambition with rigorous investment discipline.
Building enduring brands for the global stage.